Kylie Jenner Brutally Trolled For Miu Miu Campaign: Fans Call Her 'Ugly'

Kylie Jenner has officially stepped into the Miu Miu spotlight. The reality TV star and beauty mogul has been unveiled as one of the faces of the Italian luxury label’s Fall/Winter 2025 campaign, a collection titled Femininities. This marks her debut collaboration with the brand, joining a diverse cast that includes actress Lou Doillon, Japanese model Rila Fukushima, musician Towa Bird, rapper Cortisa Star, artist Yura Romaniuk, and actor Myha’la.

The campaign aims to reimagine femininity for a new era. True to Miuccia Prada’s creative vision, the project celebrates individuality and embraces unconventional beauty, pairing moody retro styling with an intentionally offbeat aesthetic.

Miu Miu Fall/Winter 2025 campaign: an exploration of femininity.

Creative Director #MiucciaPrada.
Kylie Jenner photographed by Lengua.
Styled by Lotta Volkova.#MiuMiu#MiuMiuFW25 pic.twitter.com/BIhl8teNrF

— Miu Miu (@MIUMIUofficial) July 18, 2025

Campaign styling

Kylie appears in a series of stylised portraits wearing oversized knits, slouchy socks, polished dress shoes, and fur stoles, an intentional throwback to awkward schoolgirl-meets-high-fashion energy. The looks are starkly different from Kylie’s usual high-glam, body-conscious aesthetic, showcasing a softer, more experimental side of the 26-year-old star.

No but why does Kylie Jenner's Miu Miu campaign read like a meme? It looks like she's in a squid games room. pic.twitter.com/14V8hYOL7S

— Goth Mommy (@joyce44924) July 19, 2025

This divergence in style is what has triggered a firestorm of conversation online. While Miu Miu fans might be familiar with the brand’s quirky and often polarising creative choices, some of Kylie’s fans are not convinced.

Social media reaction: From 'Artful' to 'Awkward'

Reaction to the campaign has been sharply divided. Critics on X (formerly Twitter) argue that the shoot feels inauthentic to Kylie’s personal brand. One user wrote, “Everyone saying she looks like her old self and I STILL don’t see it. This photoshoot is meh.”

Others questioned the artistic direction entirely, with comments like “This is so ugly, I don't get why people are liking it,” and “The photographer must really hate the Jenners.”

Kylie Jenner for Miu Miu’s fall 2025 campaign ✨ #LisLove pic.twitter.com/S7LKr5iCX2

— Lis Lopes (@lislopees1) July 18, 2025

Kendall Jenner for Miu Miu's Spring-Summer 2023 campaign. pic.twitter.com/v9RaAEa6j9

— Kenny Jenner ♏ (@KennyJenner01) January 23, 2023

Some fans also compared it to Kendall Jenner’s 2023 Miu Miu campaign, implying the creative themes were recycled, though Kendall’s campaign received a warmer reception at the time.

Artistic vision vs. Pop culture expectations

The Femininities campaign leans heavily into Miu Miu’s signature mood, artsy, intellectual, and purposefully 'ugly-chic.' This is part of a broader push by luxury brands to challenge conventional beauty norms and encourage dialogue around what femininity means today.

While Kylie’s involvement adds mass-market appeal and global visibility, her inclusion may have clashed with the fashion house’s usual approach to casting, often favouring edgy, unconventional muses over high-glam celebrities.