Blinkit Plans Pivot To Inventory-Led Model From September: Report

Eternal’s quick commerce arm Blinkit is reportedly switching to an inventory-led model from September 1. Following the move, the company will purchase goods directly from sellers, rather than merely stocking them.

An ET report said that Blinkit had already mailed its sellers, informing them of the transition to a new model.

Currently, the marketplace model enables sellers to list their products and pay Blinkit for storing them in its warehouses. In another model, Blinkit allows renowned brands and selected sellers to buy products in bulk and sell them through the platform.

The change in its model will now allow Blinkit to purchase inventory and make product listings on its own.

Inc42 has sent queries to the company to confirm the development. The story will be updated on receiving the response.

The development comes at a time when Blinkit’s market share in the quick commerce market increased in the first quarter of the current financial year. Blinkit and its counterpart Instamart gained market share in Q1 FY26 as they slowed down their aggressive expansion plans, as per an ICICI Securities report.

Eternal’s Blinkit saw its gross order value grow over 25% on a quarter or quarter basis in Q1 FY26.

(The story will be updated soon)

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