SOCIAL Launches Bold New Plates Across Its All-Day Menu

CIAL, India’s favourite neighbourhood café-bar, unveils its boldest food chapter yet, a vibrant lineup of an all-day menu that delivers inventive flavour, introduces fresh formats, and spotlights presentation-forward plates alongside its cult favourites. Dubbed as The Big Drop, this launch is SOCIAL’s way of bringing more to the table, inspired by the communities, cravings, and culinary shifts shaping how India eats today.

The new drop includes offerings across categories like Breakfast, Snacks & Chaat, BOSS Burgers, Munchies, Substantials, Desserts, Beverages, and more. It brings new energy to the table with the introduction of categories like Ramen, Breakfast Sandwiches, Thalis, and Dunkables. Crafted for every kind of day, from breakfast and chai breaks to dinners, dates, and midnight viewings, the drop stays rooted in SOCIAL’s DNA of serving hearty, innovative meals with its signature twist. The new menu is now live across 55+ outlets in 10 cities including Mumbai, Pune, Delhi NCR, Bangalore, Hyderabad, Kolkata, Lucknow, Chandigarh, Dehradun, and Indore.

As the brand celebrates 11 years of shaping India’s café-bar culture, SOCIAL continues to build on its founding philosophy: to create hyperlocal spaces that feel like home, where the vibe is familiar, the food speaks the local language, and the experience evolves with its community.The Big Drop marks a bold next step in that journey. Drawing inspiration from the social spaces of India, the chaos of chaat stalls, the nostalgia of college canteens, the edge of late-night thelas, and the flair of today’s Instagram cravings; the additions bring together innovative and contemporary offerings with comfort, curiosity, and cultural storytelling, all served with the unmistakable SOCIAL twist that defines the café of the hood.

Sharing his thoughts on the latest food drop, Riyaaz Amlani, Founder & Managing Director of Impresario Entertainment & Hospitality Pvt. Ltd., said, “When we started SOCIAL, the goal wasn’t just to serve food and drinks, it was to build spaces where people feel a sense of belongingness. That idea has shaped everything we have done. Over the years, we have watched how India eats evolve; faster, more fluid, more expressive. With this drop, we are not just following that change, we’re leading it with food that’s bold in flavour, playful in format, and rooted in how people actually eat today. These aren’t just trendy plates, they are thoughtful, hearty, and designed to match every moment: from a solo chai to a shared Matcha, a Toast-E-Galawati to an Avocado Toast, a Nihari Prashant to a Kimchi Momo Ramen, and a Tokyo Pinja Meringue Sandwich when the mood strikes. More than anything, they carry forward the one thing that’s never changed for us: the feeling that you belong here.”

Talking about the new drop, Chef Shamsul Wahid, Group Executive Chef at Impresario Entertainment & Hospitality Pvt. Ltd., said, “The Big Drop gave us a chance to play with flavours that feel familiar but show up in completely new ways. From ramen inspired by regional Indian gravies to the simplest egg sandwiches done right, every dish has been crafted to deliver comfort first with a twist that makes it unmistakably SOCIAL. We’ve taken cues from train station breakfasts, street-side snacks, home kitchens, and global formats to create food that feels rooted yet fresh. It’s food you recognise, but reimagined for today’s mood, appetite, and pace.”

WHAT’S FRESH IN THE BIG DROP:

The Big Drop brings a fresh mix of categories with bold flavours, familiar comfort, and playful twists across the menu. Whether it’s corporate lunches, post-work hangs, college adda sessions, mall pit stops, family dinners, catch-ups with friends, or solo bites between meetings, there’s something for everyone.

BREAKFAST SANDWICHES (New Category)

Making its debut on the SOCIAL menu, this new section caters to India’s growing appetite for hearty, handheld morning meals. Featuring comforting combinations like the Cheese Scramble And Avo, global influences like the Tokyo Pinja Meringue Sandwich, and the familiar richness of Classic Ham & Cheese and Tenderloin Fried Egg & Sauerkraut, this category is perfect for grab-and-go diners or lazy brunchers alike.

BREAKFAST
A SOCIAL staple that just got bolder. The breakfast section is updated with fresh picks like the buttery Avocado Toast, the spiced indulgence of Anda Kheema Ghotala, and new favourites such as Behen Florentine, and Bhai Benedict. There’s something for every kind of morning mood from hangover cures to slow sips with chai.

BREAKFAST TRAYS

Designed for the indulgent, this section features curated platters that bring together a little bit of everything. The newly added Divya’s Chic Breakfast Tray and Ranveer’s English Breakfast offer a balanced, flavour-packed start that’s both stylish and soul-satisfying.

RAMEN (New Category)

The Ramen section is a brand-new addition to the SOCIAL menu, where umami meets desi in bold, slurp-worthy bowls like Kimchi Momo Ramen, Stirfry Ramen, and Peanut Butter & Smoke Chilli Ramen. Highlights like the Kerala Prawn Stew Ramen and Nihari Mutton Ramen reimagine traditional Indian gravies through a ramen lens warm: layered, and unapologetically soulful.

SNACKS AND CHAAT

A love letter to India’s galli culture, this section amplifies local legends with SOCIAL’s flair. New introductions like the Golgappa, Dimaag Ka Dahi Bhalla, OG Bambai Sandwich, Toast-E-Galawati, Nihari Prashant and more deliver that punch, ready to be shared or devoured solo.

DUNKABLES ((New Category)

SOCIAL has introduced a brand-new tribute to India’s timeless tea culture. The Dunkables section brings classic chai pairings like Bun Maska, Khari, and Assorted Biscoots, perfect for that 4 PM office escape or a laidback catch-up over cutting chai.

MOMOS
A street food icon with the SOCIAL twist. With new entries like Pop Corn Chicken Momos and Soupy Shrimp Momos, this category celebrates the pan-India love for dumplings, now with bold desi fillings.

MUNCHIES

The Munchies section is SOCIAL’s ode to the art of snacking; bold, flavour-packed small plates made for sharing, grazing, and going back for seconds. With playful newcomers like A PhD in Papad, Gochujong Glazed Mushrooms, K-Krispy Lotus Stems, Makhana Chakana, Prawn on a Podi-Yum, Pork Belly Pops, Bang Bang Chicken, and OMO Korean Fried Chicken, this line-up is built to fuel conversations and keep the table buzzing.

SOUP AND SALADS

Light, layered, and full of surprise. New additions include the bold and brothy Tomato Soup with Tempura Boondi and Cheese Toast and the punchy Pacific Poke Bowl, proving that salads at SOCIAL are anything but boring.

BOSS BURGERS

SOCIAL’s indulgent burger section returns with new flavour bombs. From the all-crunchy Samosalicious Smash Burger to the spicy-sweet Paneer Bomba Burger, and finishing with Shams’ Signature Burger stacked with seasoned steak bits and a sunny-side-up egg, this category is built for the bold and the burger-obsessed.

THALIS AND TIFFINS

For those who crave variety on a single plate, this section delivers the perfect all-in-one meal. The newly introduced Veg Tiffin and Non-Veg Tiffin pack comfort, nostalgia, and everyday indulgence into a classic SOCIAL-style dabba.

SUBSTANTIALS
A tribute to India’s full-plate eaters. With robust mains Pulled Mutton Nihari, Parkstreet Chicken, Pepper Chicken With Black Rice Congee, and more, this section offers satisfying meals for every kind of craving, whether it’s vegetarian richness or meat-laden depth.

DESSERT
SOCIAL closes strong with comfort-first, joy-forward desserts. New entries like the Banoffee Pie, Dessert Nachos, and Basque Cheesecake, offer sweet endings that are as twisted as they are tender.

BEVERAGES
From Classic Iced Matcha and Coconut Water Matcha Latte to the decadent Defunct and Affogato, the cold beverage line-up offers refreshing, indulgent sips for every kind of mood. On the warmer side, playful new additions like BomBom, Gammosa, and the rich White Chocolate Matcha Vanilla Latte bring comfort with a SOCIAL twist.

MORE THAN A MENU.

The Big Drop isn’t just about what’s on the plate, it marks a moment in SOCIAL’s journey. A moment shaped by 11 years of community love, cultural listening, and showing up in ways that matter. It brings together the flavours our audiences have grown up with, the trends they’ve grown into, and the conversations they keep bringing to our tables.

This is a menu that speaks to every generation, from Gen X to Gen Alpha, and fits every kind of day, mood, and meal. From a loaded breakfast tray to a slurpy ramen bowl, a chai-time dunkable to a midnight smash burger, The Big Drop offers something for everyone across breakfast, lunch, snacks, dinner, and everything in between. It’s SOCIAL doing what it does best: meeting the moment, making it delicious, and making it feel like home.

 

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