Brits are obsessed with Italians - and want to live like them too

A new study has found eight in 10 Brits admire Italian culture describing it as ‘passionate’ (41%), ‘laid-back’ (37%), and ‘sophisticated’ (26%).

Almost half of those polled have previously visited Italy and would love to return.

Its rich history, stunning architecture, and friendly locals are among the things that stood out the most. Along, with it's mouth-watering Italian food.

Now, it turns out, Brits are eager to bring some of the Italian lifestyle into their own lives.

A recent study over 2,000 adults found over a fifth are are eager to adopt the Italian mantra of 'my house is your house', while a third are keen on working to live, not living to work.

Meanwhile, 39% are yearning for a slower, more relaxed pace of life, and 10% fancy the idea of using a lot of gestures to express themselves.

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Filippo Ferrari from Lavazza, who commissioned the research to celebrate the launch of its new coffee range 'Tales of Italy', said: "The Italian way of life is a celebration of connection and appreciating the beauty in everything."

"One way they can do this is by slowing down and savouring life's everyday pleasures" he explained.

"This could mean enjoying a leisurely meal with loved ones, choosing quality over quantity, or luxuriating in simple rituals like your morning coffee."

Almost half (48%) of those who have visited the country have tried to recreate recipes or drinks upon their return home.

Interestingly, 32% of respondents revealed that they indulge in Italian cuisine or beverages at least once a week, while 70% emphasized the importance of the cultural or historical context behind their preferred food products.

Filippo Ferrari added: "Italian cuisine and coffee are more than just food and drink - they're expressions of culture, regional traditions, and passion."

"We want to share the 'true' essence of Italian coffee culture with the - each blend provides a sensory journey, carefully created to evoke the unique spirit of some of Italy's most iconic cities."

TOP 15 THINGS BRITS WANT TO ADOPT FROM THE ITALIANS

Embracing a slower, more relaxed pace of life

Working to live, not living to work

Being more mindful of what you eat / cooking from scratch

Enjoying meals with the family, for example long lunches at the weekend

Cooking with family

Being very welcoming - your house is your house

Being a lover of beauty and art

Enjoying dressing stylishly for any occasion

Being more romantic and passionate

Enjoying a cappuccino with a croissant or a pastry

Drinking authentic Italian coffee at home

Having an aperitivo with friends

Using a lot of gestures to express myself

Having an Espresso on the go

Driving a Vespa