Tata AIA's life insurance now available on Tata Neu app: Products, offers and more

Tata Digital is offering a range of life insurance products from Tata AIA Life Insurance on its platform, Tata Neu . With this move, the company is aiming to improve Tata Neu's position as a one-stop shop for customers' financial needs. To enhance the customer experience, the insurance buying process has been streamlined to just three clicks, the company claims. Backed by customer data and insights, pre-approved offers are instantly presented which eliminates the need for a lot of documentation. Policy documents are then issued seamlessly and sent via email within seconds, providing a quick and seamless purchase experience. Customers can also earn NeuCoins , which can be redeemed across the Tata ecosystem , with additional benefits for Tata Neu HDFC Credit Card holders.


Tata AIA ’s life insurance products that are available on Tata Neu app

With Tata Neu's digital capabilities, users can now access a wide range of Tata AIA’s life insurance solutions tailored to their specific requirements. These include:

• Term life insurance solutions such as Maha Raksha Supreme Select with a pre-approved sum assured of up to INR 2 crore, can now be purchased in a few clicks
• Wealth creation plans wherein customers can choose from over 10 Tata AIA equity funds. Notably, these funds have consistently outperformed their benchmark. Customers can do multiple fund switches without incurring any charges
• Other products to be offered soon include the Fortune Guarantee Pension, which provides guaranteed income for life after retirement

What the company said


Amreesh Kher, Chief Business Officer, Insurance, Tata Digital, expressing his enthusiasm for the collaboration, said, "Our partnership with Tata AIA Life Insurance marks a significant milestone for financial services on Tata Neu. The incredible response that we have seen in the first few days is a testament to the demand for accessible, affordable, and top-tier life insurance solutions. We're empowering our customers to protect their assets and build wealth in a convenient and secure manner. Tata Neu's user-friendly platform and digital capabilities provide the perfect channel to reach a wide range of customers and offer them tailored solutions that meet their specific needs."

Jeelani Basha, President and Chief Distribution Officer, Alternate & Emerging Channels, Tata AIA added, "We are delighted to have our consumer centric solutions available on Tata Neu. This will enable us to make life insurance easily accessible to today’s digital native consumers through their preferred shopping platform, Tata Neu. We are committed to offering new age financial protection and wealth accumulation opportunities to Tata Neu’s consumers, thereby empowering them to live fikar-free."